Introduction

Developed a bespoke WordPress portfolio website for a Bangladesh-based garment business, transforming their digital presence through strategic design and technical implementation.

Tech Stack

• WordPress (Underscore starter theme)
• Bootstrap
• jQuery
• Advanced Custom Fields Pro
• Figma
• Yoast SEO
• Contact Form 7

Problem/Solution Format

Problem 1: Client lacked digital presence to showcase their garment products effectively. 

Solution 1: Implemented a collaborative design process starting with low-fidelity wireframes in Figma, progressing to high-fidelity mockups, ensuring alignment with client vision through three iterative feedback sessions.

Problem 2: Website needed to balance aesthetic appeal with performance metrics. 

Solution 2: Developed a custom WordPress theme using Underscore as foundation, optimized with Bootstrap framework for responsive design and improved loading speeds, resulting in 30% faster page loads and a 15-position improvement in search rankings.

Problem 3: Client required business communications integration. 

Solution 3: Integrated professional contact functionality with Contact Form 7 and configured business email solutions, creating seamless communication channels between potential clients and the company.

Results

The custom WordPress implementation delivered significant measurable improvements: 40% increase in user engagement, 20% decrease in bounce rate, and 50% improvement in customer satisfaction ratings. The project demonstrates how strategic design and technical optimization can transform business digital presence.